It has also, of course, launched its point-of-sale service, Amazon Local Register, which competes against the likes of Square and PayPal with a point-of-sale app and card-reading hardware.įrom what we understand, the idea is for Amazon to converge these services, similar to what it has done for consumers, as well as expanding them to many more markets, building on its basic principle of economies of scale. Some of Amazon’s local merchant business has already launched by way of Amazon Fresh, where the company has gone beyond grocery delivery to a new “ Spotlight” service - a selection of items from a variety of businesses, from ready-to-cook meals from restaurants through to other “local favorites” on the food front like cupcakes, teas and speciality ingredients. This includes what Reuters has described as local services marketplace that would rival Yelp, Thumbtack and Angie’s List. As with other Amazon services, Takeout & Delivery lets you charge everything to your existing Amazon account.Īs we and others have reported, Amazon has a bigger ambition to build out its local commerce services into a larger, physical extension of what it has built online. We have tried out different addresses in Amazon Local and it looks like for now it’s only live in Seattle, covering around 20 restaurants for delivery and around 110 for takeout orders that you pick up yourself. We can help,” the company notes in the app. The Takeout & Delivery feature was quietly turned on over last weekend - when many were probably still working their way through Thanksgiving leftovers. Back in June, we wrote about how Amazon was preparing to take on companies like Seamless, Grubhub and DeliveryHero with a restaurant takeout and delivery service that would sit within its Amazon Local app and website. Now that service is live.
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